Improving performance is a high priority for every senior sales and marketing executive. Many now realize that whilst Key Performance Indicators help to identify under-performing business areas, they don't provide the means required to fix them. To address this, it's necessary to understand and manage the processes that drive a business forward (cause), the performance that they achieve (effect) and the relationship between the two. Hot Rivet's Sales Culture models provide the rationalizing process which enables management of both cause and effect.

Business Process Management (BPM) is a structured approach to manage and continuously optimize an organization's activities and processes. The objective is to increase employee and customer value through innovative, flexible and efficient orchestration of a business' process environment.