Change Management

Sales culture change needs to be planned and implemented as a significant company initiative. The first step is to extract the sales elements from the business strategy and align them to the appropriate sales culture models.

Once the strategy is aligned to sales culture, the resources and support need to be synchronised to the chosen model(s). Considerations include marketing support, pre-sales, sales reporting, partner ecosystem, management support, legal and commercial and the tone from top Leadership.

Sales culture is a key element of a company's brand equity, so the correlation between the focussed strategic direction and the desired image of the company must be assessed then resourced.

Hot Rivet will take over where the strategy consultants let go by applying their Sales Culture models.