Every year millions of $/£/€ are spent by businesses on re-defining their strategies and re-structuring in response to market changes and new opportunities. In many cases this effort and expense won't produce the results initially hoped for. Why is this? Why is under performance so common when the strategies are created by the best business minds available and the structural change is rigorously applied?

The answer lies in the subject of Sales Culture.

Sales Culture is the architecture which provides the link between our strategic goals and our Customers; and it's the Sales Culture that makes sense of our infrastructure for those Customers. Sales Culture, strategy and infrastructure are interdependent; that's to say that as one changes, a corresponding adjustment is needed with the others.